Qualifica Researcher
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My research mission is to generate new knowledge on ways in which new technology can play a key role in enhancing communication for cultural Heritage.

The knowledge component includes: communication Science (from foundations to best practices); computer science related new media technologies (Web 2.0, mobile devices, apps, and interactive installations); experience, interaction and exhibition design.

The skills component includes all stages of the development life cycle of media products: conception of high-level communication strategies for technology-based experiences; design and creation of content suitable of user-centred, technology-based experiences; use of tools for production of multimedia content; and analysis and evaluation of multimedia applications, usability and user-testing.

I published work on the use of technology enhanced communication in cultural heritage and tourism in a number of peer reviewed journals and conference proceedings. I regularly attend and present papers at national and international conferences.

Profile on People CNR 


Main publications

Book chapters

Lo Presti O., Micera R., 2012, Il ruolo del web marketing per l’immagine delle destinazioni, in XVIII Rapporto sul turismo italiano 2011 - 2012, pp.331-340, ISBN 978-88-204-0895-4

Lo Presti O., Micera R., 2012, Online destination image management. The case analysis of VisitTrentino and ViaggiareinPuglia, Advances in Tourism Studies in memory of Clara S. Petrillo, pp.127-148, McGraw Hill. ISBN 978-88-386-7335-1

Buonincontri P., Lo Presti O., 2012, Discovering Naples: experiential marketing tools for the tourist 2.0, Atti di convegno della 1st International Conference Enlightening Tourism Competition and Innovation in Tourism: New Challenges in an Uncertain Environment 13-14 September 2012, Napoli

Lo Presti O., 2011, Church institutions and digital world: new opportunities to profess the word of God, Special Issue: Managing the Religious Tourism Experience, International Journal of Business and Globalisation, Vol. 7, No.1, pp. 116-130

Petrillo Clara S., Lo Presti Olga, 2009, New technologies for ecclesiastic cultural heritage enhancement, in Mario Congedo Publisher (ed.) Atti del convegno Tourism, Religion & Culture: Regional Development through Meaningful Tourism Experiences. Università del Salento, Lecce, Poggiardo, 27-29 ottobe 2009 ISBN: 9788880868750